Best School Email Message Campaign, Best Of Show Email Message Campaign

The goal of our campaign was to create a buzz about art direction studies in Habetzefer, a school of art and advertising.
In order to do that, we used students who already study in Habetzefer, and asked them to redesign hacked Israeli websites. The designs were then sent back to the hackers in order to create the buzz and reach our target audience - young people who take interest in design and art.

Contributors:

VP Creative:	Nir Refuah
Creative Director:	Ami Alush
Copywriter:	Tal Schweiger
Art Director:	Nir Hersztadt
Art Director:	Alizarin Weisberg

MCCANN DIGITAL

Location: Israel