The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
TEVA RESPIRATORY AND MERKLEY + PARTNERS
PROAIR HFA WEBSITE
Outstanding Website
The website targets people with asthma, exercise induced bronchospasm, and COPD, who see themselves and their children as people, not just patients�and need information on diagnosis, treatment, and management that is relevant to their every-day lives.
Goal of the website rebuild was to create a consumer friendly and streamlined site that would help drive brand preference and encourage users to ask for ProAir by name. In addition, we want visitors to register for the CRM program, ProNews.
Contributors:
| Senior Product Manager, Teva Respiratory: | John W. Remington |
| Executive Creative Director: | Andy Hirsch |
| Copywriter: | Erich Hartmann |
| Art Director: | Steve Pashkoff |
| Designer: | Yoni Km |
| Writer: | Beth Griffin, Peter Van Bloem |
| Digital Group Account Director: | Jennifer Cimmino |
| Account Director: | Steve Palmieri |
| Account Executive: | Jasmine Rupert, The Star Group |
| SVP, Creative & UX Director: | Altay Akgun, The Star Group |
MERKLEY + PARTNERS
Location: USA
About the Agency:
Merkley+Partners is a member of the Omnicom network. With offices in SoHo, NYC, M+P services accounts in automotive, financial, healthcare, retail food and packaged goods. M+P is an agency without boundaries. Twenty-years ago, we were founded as an agency that removed the boundaries between strategy, content and delivery. We moved from the traditional linear communications development model, in which ideas are handed off from strategy to creative to media, to one that is the sum of strategy + creative + media working seamlessly to develop solutions. We believe that when different disciplines merge, great ideas emerge. Unlike most agencies, we have never unbundled our media, digital, design and CRM disciplines. They all live here in the same space and on the same P+L. It allows us to deliver what we call “One-Stop Thinking.”