The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
LOWE CAMPBELL EWALD
NAVY: SEAPERCH APP
Best Military Mobile Application, Best Of Show Mobile Application
The state-of-the-art Navy SeaPerch app gives young students (primarily high school age) an opportunity to explore their interests in Science, Technology, Engineering and Mathematics (STEM) in an engaging, hands-on way – with a strategic Navy tie-in.
The app launches users into a custom 3-D aquatic world. Guiding them through the streamlined process of building a virtual ROV. Challenging them to run their newly constructed underwater robots through virtual game-like courses. Inviting them to learn about everything from marine engineering to nuclear propulsion to diving. And all this, while educating eager young minds with insight into the Navy’s role as a leader in all of these areas.
Beyond providing early awareness to the STEM-passionate students the Navy hopes to one day count among its ranks, the app also encourages those students to share their experience via app-prompted posts or tweets – further expanding the reach of the messaging.
Contributors:
| CCO: | Mark Simon |
| CD: | Eric Olis |
| AD: | David Barlow |
| AD: | Brandi Mitra |
| CW: | Mandy Fishburn |
| Assoc. CD: | Chad Woolums |
| VO: | Michael Zadoorian |
| Production Manager: | Kurt Kulus |
| Production: | Gary Malloy/Lisa Hancock/Jeanne Webber/Kayla Comstock/Scott Kessler |
| Account: | Kathleen Donald |