Best Automobile Social Media Campaign, Best Mobile Social Media Campaign, Best Of Show Social Media Campaign

In 2012, Hyundai teamed up with The Walking Dead creator Robert Kirkman to design a fully armored zombie survival machine to save the masses. While many fans enjoyed it, some questioned its survivability. So this year, we challenged them right back.

The Walking Dead Chop Shop app gave fans the tools to customize their very own zombie survival machine—and a chance to have it built and showcased at New York Comic-Con. The app even featured an algorithm that calculated vehicles’ survivability scores, generating social competition among friends and fans.

Throughout the campaign, we also monitored activity in real time using social analytics tools like Gigya and SocialCode. Behavioral insights, along with users’ vehicle builds and survivability scores, then inspired hyper-targeted Facebook posts to fan the flames and keep users building.

Contributors:

Executive Creative Director:	Greg Braun
Creative Director:	Tom Pettus
Creative Director:	Scott Muckenthaler
ACD, Art:	Charles Gerstner
Copywriter:	Brian Chin
Art Director :	Derek Arzoo
Agency Tech Lead:	Derek Dintzner
Technology Director:	Peter Cole
User Experience Director:	Nate Mancester
Digital Producer:	Ashley Hadzopoulos

INNOCEAN USA

Location: United States