Best Advertising Online Campaign

Zooppa is a crowdsourcing platform with over 230,000 creative members – The Integer group and 7-Eleven came to Zooppa to have their community create UGC around the following mission:

“Create a 15 second video about Slurpee drinks and video games and the amazing, wonderful, ridiculous things that happen when they come together”.
http://zooppa.com/en-us/contests/drink-slurpees-for-xbox-one/brief

There were a total of 163 videos submitted and 10 who won a cash pool of $25,000

How the media was used:
The winning videos from the Slurpee/Xbox Zooppa contest were used as pre roll spots across Machinima.com which is a video entertainment network for the gamers. This ran from November 6, 2013 - January 2, 2014.

Campaign objectives:
The campaign objective was to drive gamers to 7-Eleven stores to purchase Slurpee® drinks for rewards points to enter the Slurpee/Xbox Sweepstakes on Slurpee.com.

Results of the campaign:
The pre-roll assets had about 4.5M impressions at a 1.46% CTR. Also, there were a total of 3.8M video completions at a 78.3% completion rate.

Contributors:

Zooppa - Brand Strategist, Southern U.S.:	Cynthia Zock
Zooppa - US Sales Director:	Andrew Doherty
The Integer Group - Account Service:	Jennifer Ball
The Integer Group - Creative Director:	Caleb Willis
The Integer Group - Copywriter:	Alan McCoy
The Integer Group - Art Director:	Caroline Williams
The Integer Group - Media:	Ashton Gary

ZOOPPA

Location: United States