The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
ZOOPPA / THE INTEGER GROUP
SLURPEE / XBOX ONE
Best Advertising Online Campaign
Zooppa is a crowdsourcing platform with over 230,000 creative members � The Integer group and 7-Eleven came to Zooppa to have their community create UGC around the following mission:
�Create a 15 second video about Slurpee drinks and video games and the amazing, wonderful, ridiculous things that happen when they come together�.
http://zooppa.com/en-us/contests/drink-slurpees-for-xbox-one/brief
There were a total of 163 videos submitted and 10 who won a cash pool of $25,000
How the media was used:
The winning videos from the Slurpee/Xbox Zooppa contest were used as pre roll spots across Machinima.com which is a video entertainment network for the gamers. This ran from November 6, 2013 - January 2, 2014.
Campaign objectives:
The campaign objective was to drive gamers to 7-Eleven stores to purchase Slurpee� drinks for rewards points to enter the Slurpee/Xbox Sweepstakes on Slurpee.com.
Results of the campaign:
The pre-roll assets had about 4.5M impressions at a 1.46% CTR. Also, there were a total of 3.8M video completions at a 78.3% completion rate.
Contributors:
| Zooppa - Brand Strategist, Southern U.S.: | Cynthia Zock |
| Zooppa - US Sales Director: | Andrew Doherty |
| The Integer Group - Account Service: | Jennifer Ball |
| The Integer Group - Creative Director: | Caleb Willis |
| The Integer Group - Copywriter: | Alan McCoy |
| The Integer Group - Art Director: | Caroline Williams |
| The Integer Group - Media: | Ashton Gary |
ZOOPPA
Location: United States