The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
REVOLT AND HUGE
REVOLT.TV: A REVOLUTION IN THE MUSIC INDUSTRY
Outstanding Website
Sean Combs created RevoltTV to be MTV for the next generation, getting back to the heart of what music discovery should be about. Huge designed the television channel�s website, Revolt.tv, with the goal of creating an immersive experience for music sharing and discovery. Instead of programming, social media and user interaction are the primary focus, as the site and the broadcast channel are integrated. Content presented on air is displayed through the site and conversely, content submitted by users through the site can be pulled onto the air on the broadcast channel. Users are presented with a continuous feed of both curated and user-submitted content never stops. It was designed to serve as both a 'lean in' experience where users can dig deep into the content, but also a 'lean back' experience where users can leave their feed open on their device or computer and watch a stream of content. Nothing like this has been done before for music sharing and discovery using the integration of a website and broadcast channel. Since Revolt.tv launched in November, there have been 297,179 unique visits to the site (394,573 total visits). There have been 632,427 page views with a bounce rate of 64.52%. 75.3% of all visits have been new visits, and we continue to see growth.
Contributors:
| Creative Director, Huge: | Emil Lanne |
| Experience Director, Huge: | Sophie Kleber |
| Director of Engineering, Huge: | Stefan Feissli |
| Managing Director, Client Services, Huge: | Jason Whiting |
| Senior Project Manager, Huge: | Marta Nixon |
| Art Director, Huge: | Sebastian Speier |
| Senior Product Designer, Huge: | Michael Wang |
| Visual Designer, Huge: | Andrew McBride |
| CEO, Revolt: | Keith Clinkscales |
| VP of Digital Engineering, Revolt: | Grant Koeneke |
HUGE
Website: www.hugeinc.com
Location: United States
About the Agency:
Huge provides business strategy, design, marketing and technology services to some of the world's largest businesses and best-known brands. The company is known for successfully harmonizing user needs and business goals to create industry-changing digital experiences for its clients. Huge has offices based in the United States, Europe, Latin America and Asia, and is part of the Interpublic Group of Companies.