The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
NAR HOUSELOGIC - MXM SOCIAL
NAR HOUSELOGIC FACEBOOK COMMUNITY
Best Real Estate Social Media Campaign
HouseLogic, the National Association of Realtors' (NAR) consumer-facing web resource aims to arm home owners with the information and education necessary to maintain and grow the value of their home. To emphasize and grow this mission within social, the MXM team regularly develops image macros for the HouseLogic Facebook community that are educational and share-worthy, while also sparking conversations among homeowners within the community. These images are then repurposed on HouseLogic.com and receive significant pick-up across additional social networks organically, such as Pinterest.
Contributors:
| Creative Director, MXM: | Philip McAvoy |
| Production Artist, MXM: | Kelly Sharon |
| Producer, MXM: | Dan Stepanian-Bennett |
| Engagement Manager, MXM: | Lindsay Gsell |
| Community Manager, MXM: | Becca Jackson |
| Sr. Account Manager, MXM: | Bonnie Perry |
| Marketing Manager, HouseLogic: | Jessica Graeser |
MEREDITH XCELERATED MARKETING (MXM)
Location: United States