Best Education Email Message Campaign, Best Of Show Email Message Campaign

The 2013 Fall Choose My Future campaign promoted the 18 Catholic High Schools in the Archdiocese of Philadelphia, targeting 7th & 8th grade students in Philadelphia. The goal of the email campaign was to get kids who signed up for an open house to ultimately enroll in one of the schools. This nurturing campaign strategically followed up with students throughout the phases of choosing a high school: attending an open house, shadowing a current student, getting your parents on board, and enrollment. Over the course of this campaign (which ran for 3 months in the fall), 625 students registered for an open house, an increase of 211 people from the year before. The campaign reached over 1050 students, with an average open rate of 33%.

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FVM STRATEGIC COMMUNICATIONS

Location: USA