Best Movie Rich Media Online Campaign, Best Of Show Rich Media Online Campaign

The LEGO Movie, starring Chris Pratt, Will Ferrell, Elizabeth Banks, and Morgan Freeman, is the first-ever full-length theatrical LEGO adventure from Warner Bros. Pictures. RED teamed up with Warner Bros. to develop a high-impact digital advertising campaign that showcases hilarious scenes from the film as well as games, downloads, synopsis, and character bios that can all be accessed and interacted with directly from the ads. Users were also able to search for movie tickets in their area directly from the ads, which referred them to Fandango or MovieTickets.com for purchase.

Contributors:

	Warner Bros. Pictures

RED INTERACTIVE AGENCY

Location: USA

About the Agency:

RED is a full-service digital agency. We are comprised of experienced strategists, creatives, technologists, designers, marketers, storytellers, and inventors. And together we form a passionate collective dedicated to creating the most meaningful and effective digital solutions for progressive brands. We consistently deliver results for our clients by first gaining a deep understanding of their needs and target market, and then combining insight-driven strategy & ideation with the highest levels of execution. Ultimately, we find gaps in the marketplace and bring our unique brand of innovation to the digital landscape.