Marie Callender’s pot pies are a classic comfort food – and people love them the most when the weather is the worst. The objective of this ad was to put pot pies top of mind for consumers at a time when they were the most relevant. This dynamic, programmatic ad appeared on weather.com, and spoke directly to consumers' local weather based on temperature, precipitation, and time of year. The playful copy and contextual designs in the banners bolstered appetite appeal to drive sales all winter long.
