L'OREAL PARIS USA RINGS IN A HOT & HEAVY HOLIDAY
L'Oreal Paris USA kicked off the 2014 Holiday season with a mix of Red Hot trend emails for their core customers, and a Heavy Metal metallic trend email for their millennial market.
Through 3 campaigns-segmented by haircolor, haircare and cosmetics - Acxiom elevated brand awareness across all categories including: cosmetics, haircolor, haircare, hair styling and skincare.
With each trend driving to content from the L'Oreal Paris USA library of beauty editorials, videos and tools, consumers were treated to a virtual beauty consultation demonstrated by their team of beauty consultants and introduced to the products used to achieve the look.
ACXIOM DIGITAL IMPACT
