Best Advertising Online Video, Best Automobile Online Video, Best Of Show Online Video

This year Hyundai introduced the all-new Hyundai Genesis with the Sensory Surround Safety System. Our challenge was to highlight the intelligence of this new technology through a series of online films. Our solution: A 20-year Hollywood stunt coordinator turned director, an Academy Award-winning cinematographer, a world-renowned stunt driver, and a series of dangerous stunts performed completely blind. Four tests were performed and filmed over two nights. In each of the tests, the driver had to trust the safety sensors in the Hyundai Genesis with his life, literally. This is the Blind Test Drive.

Contributors:

Greg Braun:	Executive Creative Director
Scott Muckenthaler:	Creative Director
Max Godsil:	Creative Director
David Mesfin:	Associate Creative Director
Nick Flora:	Associate Creative Director
Vince Feliciano:	Art Director
Josh Cassidy:	Copywriter
Jamil Bardowell:	Director of Integrated Production
Brandon Boerner:	Executive Content Producer
Curt O'Brien:	Content Producer

INNOCEAN USA

Location: United States

About the Agency:

Founded in 2009, INNOCEAN Worldwide Americas is headquartered in Huntington Beach, California, with offices in New York, Chicago, and Dallas. With 400 employees, INNOCEAN Worldwide Americas is part of the INNOCEAN Worldwide network and currently serves as lead agency for Hyundai Motor America and Genesis Motor America, as well as partners with KIA Motors America and Hankook Tire.