Best Mutual Fund Mobile Application, Best Of Show Integrated Ad Campaign

Financial literacy in India is very low, despite a plethora of consumer education initiatives in recent years by the financial services firms. This has probably been because of the complexities of the financial jargon involved. For such initiatives to achieve material impact, a radically different approach is the need of the hour. We wanted to launch a clutter-breaking initiative aimed to increase financial literacy. This had to be done in a format that was enjoyed by everyone and in a language that was understood by the masses. Hence, we created a game that married the online gaming interest with cricket and spoke to people in a simplified financial language.

Target Audience: Male and Female, 21 years and above, PAN India

Contributors:

Vice President and Head - Marketing:	Juzer Tambawalla
Assistant Vice President – Marketing & Communications:	Balaji Vaidyanathan
Sr. Executive - Marketing:	Anuradha Bhandari
Assistant Vice President - Content Development, Marketing:	Satish Prabhu
Sr. Executive - Marketing:	Vishal Shah

FRANKLIN TEMPLETON ASSET MANAGEMENT (INDIA) PVT. LTD

Website: www.franklintempletonindia.com

Location: India