The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.


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Outstanding Website

The objective of the HTML5 animated, PetSmart Product Life Cycle Tour page is to educate prospective candidates about all of the different career areas of opportunity within PetSmart - from merchandising and marketing to distribution and store operations. The PetSmart chew toy character - Fuzz in Boots - playfully goes from one department to another, revealing specific jobs within each department while at the same time illustrating the full PetSmart product life cycle.


Regional Creative Director: Nick Vacca
Senior Animation Designer: Peter Zubek
Art Director: Laura Manney
Copy Writer: Jamie Kakleas


Location: United States

About the Agency:

TMP Worldwide ( is a global, tech-enabled talent acquisition company that leverages software, advertising and creativity to develop and deploy our clients' employer brands across digital, social and mobile platforms connecting candidates with employers. This strategic mix of talent and technology allows us to serve a global client base that spans virtually all sectors of private, public, and government employers, and positions us as the organization to define the standard of measurable and cost-effective solutions to the human capital management community.