Best Events Interactive Application

At a beauty conference bustling with makeup fanatics, brands, and free products, both standing out and breaking through the grab-and-go mentality of attendees was a must for Proactiv. We helped them do just that. By creating a fun, interactive game, Prize Me, we enabled the brand to better engage with fans about products while making their booth a can’t-miss destination. The game not only created some serious social media buzz, but it also helped Proactiv capture thousands of leads for future product marketing efforts. Holler!

Challenge: Proactiv needed a more impactful means of engaging beauty-conference-goers while giving them the 411 on its products.

Strategy: Turn the Proactiv booth into an eye-catching spectacle with a fun, interactive, and informative game.

Contributors:

CEO, Account Lead:	Glenn Whiting
Creative Director:	Terrence Morash
Production Director:	Jeff Kemp
Art Director:	Wai May Cheng
Designer:	Jessica Mollica
Copywriter:	Elizabeth Gervais
Account Manager:	Alison Daly
Lead Developer:	Laura Frese, iMedia

AGAIN INTERACTIVE

Location: USA