The Web Marketing Association is proud to present this 2016 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

AGAIN INTERACTIVE
PRIZE ME WITH PROACTIV

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Best Events Interactive Application

At a beauty conference bustling with makeup fanatics, brands, and free products, both standing out and breaking through the grab-and-go mentality of attendees was a must for Proactiv. We helped them do just that. By creating a fun, interactive game, Prize Me, we enabled the brand to better engage with fans about products while making their booth a can’t-miss destination. The game not only created some serious social media buzz, but it also helped Proactiv capture thousands of leads for future product marketing efforts. Holler!

Challenge: Proactiv needed a more impactful means of engaging beauty-conference-goers while giving them the 411 on its products.

Strategy: Turn the Proactiv booth into an eye-catching spectacle with a fun, interactive, and informative game.

Contributors:

CEO, Account Lead: Glenn Whiting
Creative Director: Terrence Morash
Production Director: Jeff Kemp
Art Director: Wai May Cheng
Designer: Jessica Mollica
Copywriter: Elizabeth Gervais
Account Manager: Alison Daly
Lead Developer: Laura Frese, iMedia

AGAIN INTERACTIVE

Location: USA