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iac award logoTHE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS
2008 INTERNET ADVERTISING COMPETITION AWARD FOR
OUTSTANDING ACHIEVEMENT IN INTERNET ADVERTISING

 

To: WORX Multimedia Consulting GmbH

For: Linkin Park Campaign 2007

Award: Best Music Integrated Ad Campaign

About the Entry

IAC Crystal Trophy

This campaign was addressed to young, music-loving individuals. It aimed at promoting the new Linkin Park album online. At the same time it aimed at generating user data to establish a database for our client.
Thus the ads encourage users to win exclusive and relevant prizes. Being directed to a microsite users had to enter their personal data to get a chance to win tickets to see Linkin Park performing live at a popular Austrian music festival.
The microsite also featured the new Linkin Park music video and provided a direct link to the iTunes Store to generate online sales.

Award Credits

Contributors:

Account Management: Gerald Obrovnik
Consulting: Susanne Kornfeil
Project Management: Stephanie Urbanski
Creative Director: Thomas Engljaehringer
Client: Warner Music Austria / Klaus Hoffmann

WORX Multimedia Consulting Gmb

Location: Austria