To: First Light Net

For: WEEKLY FISHING TACKLE AND OUTDOOR GEAR GIVEAWAYS

Award: Best Online Community Online Newsletter Campaign

Click here to see entry creative

About the Entry

The audience for First Light Net's weekly newsletter includes online anglers and outdoors enthusiasts of all skill levels. These are registered, double opt-in users who are active on our fishing and outdoors message boards, interested in the newest outdoors products, and like to participate in sponsored online contests for site-branded merchandise and outdoors gear. The main goal of the ongoing newsletter campaign is to consistently drive traffic to a variety of sites across our network of over 300 fishing, hunting, and outdoors websites, where we deliver content and advertising for our clients. The newsletter also contains advertisements in the sponsor spotlight section and a retailer showcase section - designed to drive traffic directly to our advertisers' sites from the newsletter.

Award Credits

Contributors:

Production Manager:	Dre' Gallegos
Designer:	Daniel McLane

First Light Net

Location: USA