The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

BIGGS|GILMORE
SCOTT EXTRA SOFT "SOFTNESS DONE RIGHT"

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Best Consumer Goods Online Campaign

This campaign sought to appeal to practically-minded consumers by first presenting something soft that’s ridiculous and over the top, and then encouraging the user to “wipe away” that visual by pulling on a sheet of Scott Extra Soft Tissue. This reveals a pack shot of Scott Extra Soft – which represents the more practical side of soft: “Softness done right.”

Contributors:

BIGGS|GILMORE

Location: USA