To: USDM.net

For: Visit Charlotte - Holiday

Award: Best Travel Email Message Campaign

Click here to see entry creative

About the Entry

Adults 25-54 within a 200 mile drive radius were the target demo for promoting holiday hotel offers, events & attraction in the city of Charlotte, NC. This online campaign utilized permission emails and network search.

1) Promote a Holiday experience in Charlotte, NC to consumers in regional markets who have the highest propensity to perform an action- Result - 60.55% Open Rate for email
2) Generate click-thrus and leads to Charlotte’s hotel sponsors – Result 12.07% Click Thru Rate for email
3) Generate traffic and brand awareness of Charlotte’s events, attractions and Holiday specials – Result 1.5 Million Branding Impressions

Award Credits

Contributors:

Sr. Dir of Marketing & Visual Communications:	Gina Sheridan
Marketing Manager:	Brandy Richard
Website Manager:	Lynn Farris
VP, Client Service:	Cam Jensen-Campbell
Account Supervisor:	Kara Ehler
VP, Creative :	Cliff Ward
Graphic Designer:	Gilbert Cantu
Web Developer:	Jay Posten

USDM.net

Location: USA