Best Sports Email Message Campaign, Best Of Show Email Message Campaign

PGATOUR.COM was looking to drive increased visitor traffic to its Web site to watch streaming live videos of PGA TOUR Playoffs for the FedExCup. Its target audience for the campaign spanned teens, adults, women and children, so PGATOUR.COM turned to a medium used by all of its audience segments – email. PGATOUR.COM wanted to embed live video snippets in email to help drive viewers to their site, a method not previously used. Using state-of-the-art technology with its email platform, StormPost, Datran Media helped PGATOUR.COM deliver groundbreaking email messages with live streaming video embedded within the body of the email.

PGATOUR.COM discovered its fans favored video emails over the static email message. Initial campaign results revealed that emails with video received a 34 percent click-through rate versus a 14 percent click-through rate for the emails without embedded streaming video. PGATOUR.COM now plans to integrate additional KPI metrics into the measurement plan it employs as it embeds video into more of its fan-focused campaigns.

Contributors:

Database & Marketing Operations Manager for PGATOUR.COM:	Jared Dent

BLAST! PR

Location: USA