The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

BIGGS|GILMORE
MORNINGSTAR FARMS VIDEO RECIPES

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Best Food Industry Online Video, Best Of Show Online Video

Morningstar Farms is on a mission to help adults who want to reduce meat in their diets. These “meat reducers” are generally interested in avoiding the fat, calories and cholesterol associated with meat and are looking for tasty, yet nutritious options that can help make it easier to eat better.
To meet this need, Morningstar partnered with YouTube chef Julie Hasson to create a series of videos showing how to prepare simple, tasty meals with various Morningstar Farms products. These video recipes were primarily featured on the Morningstar Farms web site.

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BIGGS|GILMORE

Location: USA