The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
MATTEL & RAZORFISH
HOT WHEELS BATTLE FORCE 5
Best Toy & Hobby Online Ad, Best Tv Online Ad, Best Of Show Online Ad
The audience for the Hot Wheels Battle Force 5 campaign was boys 5-8. The objectives of the campaign were to generate awareness & excitement for the launch of the Cartoon Network Hot Wheels Battle Force 5 TV show and drive purchase interest for the Hot Wheels Battle Force 5 line of toys.
Contributors:
MATTEL
Location: USA