THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS
2010 INTERNET ADVERTISING COMPETITION AWARD
OUTSTANDING ACHIEVEMENT IN INTERNET ADVERTISING
To: BlueRush Digital Media
For: IMMUNITY-FX Live Healthy Quiz
Award: Best Pharmaceuticals Interactive Application
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About the Entry
In the fall of 2009, Afexa Life Sciences launched a new natural health product called IMMUNITY-FX. This one of a kind product strengthens and supports the immune system and improved overall health and wellness. To assist this launch, Afexa Life Sciences partnered with BlueRush to create an interactive tool called the Live Healthy Quiz, designed to measure individuals’ overall immune system health. This tool was also designed to track progression in these individuals over a longer period of time through their every day habits and activities.
The Quiz begins by asking users to follow 4 easy to input pages to better understand their current lifestyle habits. Upon completion, users can not only receive a summary and detailed report of their immune system health, but also are allowed prompted to save their results and revisit and compare them at a later date, as they try to improve these habits. Users are also able to opt in to try a sample of the new product.
The success of this interactive tool sees upwards to 2,600 visitors a day, 32,000 visitors since its launch, and over 4.75 minutes of average user’s times on site. Of these visitors, as many as 12,000 users are saving their data for a return visit at a later date. Due to the amount of traffic to the Live Healthy Quiz, this interactive tool has aided Afexa in building future databases for email marketing campaigns and help to identify the target demographic interested in this new product.