The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

BRIDGE WORLDWIDE
PRINGLES 100 WAYS

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Best Consumer Goods Integrated Ad Campaign

How many crisps are in a Pringles® can? We'll give you 100 guesses. Pringles was looking for a way to push a value message in a down economy. We decided to let consumers do it for us. The question: How do you enjoy Pringles? The response: hundreds of texts, photos, and videos demonstrating endless ways to enjoy Pringles. Responses to this simple question were featured in rich-media banners, on Facebook, Twitter, YouTube, and Flickr, and were housed on the campaign minisite. Multiple channels, one message: 100 crisps in every can, 100 ways to enjoy Pringles. The result: proof you get more for your money with every can.

Contributors:

Executive Creative Director: Jason Bender
Associate Creative Director: George Alexander
Art Director: Rosie McGuire
Associate Copy Director: Jen Dombrowski
Associate Experience Designer: Paul Dehmer
Associate Interactive Director: Brad Mahler
Senior Experience Planner: Emily Charek
Senior Client Service Manger: Nicole Scharlach
Senior Project Manager: Betsy Hussey

BRIDGE WORLDWIDE

Location: USA