The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Investment Online Video
To access video, click: WatchVideo
Description:
BlueRush was engaged by Cannex to create a user customized educational video and report to illustrate the trade-off and potential benefits of allocating a portion of one's retirement savings to an income annuity.
Site visitors are asked to input information that reflects their own situations and needs. Their answers determine how the video and graph content is customized. There are multiple variables throughout the video where graphics and spoken audio are customized in accordance to that visitor, making each user experience unique.
Those who pay for the video get more complex versions with more comprehensive questions and additional information.
Contributors:
BLUERUSH
Location: Canada