Best News Website, Best Newspaper Website

With the print publishing industry in disarray, moving from traditional mediums to digital optimization is essential for newspaper vitality. As U-T San Diego’s Agency of Record, we were tasked with transitioning San Diego’s largest news source from traditional newspaper to a multichannel, multimedia powerhouse equipped to entice tech-savvy subscribers, drive web traffic, and harness new revenue sources. It was our goal to broaden the U-T readership base and create more appeal for twenty and thirty-somethings without isolating their current demographic – largely readers in their fifties and sixties.

Utsandiego.com’s responsive web design allows readers to supplement a traditional subscription or go all-digital in a way that suits their lifestyle. With bold colors, a boost in multimedia content, and a full navigation redesign, the site offers an improved user experience through an organized, visually appealing interface and easily consumable content. Bigger images and headlines, as well as editor-selected articles, ensure breaking news stands out. To address the need for social integration, each article on utsandiego.com syncs with sharing tools and provides real-time updates on readers’ most-commented stories.

In order to amplify revenue streams, utsandiego.com offers advertisers an array of mediums to meet goals and push content. Featuring print and digital options, social media connectivity, and television space ready and waiting, advertisers are able to execute targeted campaigns. E-commerce programs like the top-rated U-T San Diego Offers and U-T Rewards further position the U-T as modern news outlet ready to take on the digital world.

Contributors:

Creative Director:	Clint Walden
Art Director:	Michael Tussey
Account Manager:	Rachael Martin
Developer:	Chris Kihneman
Developer:	Matt Stacy
Project Manager:	Nicole Cermak

MINDGRUVE

Location: United States

About the Agency:

Mindgruve is a full service digital marketing and technology company that specializes in integrated media campaigns for some of America's top brands. Our strategy, creative, technology and marketing teams work collaboratively to deliver highly effective campaigns across all channels, platforms and devices.