Best Movie Mobile Application, Best Of Show Mobile Application

To promote Universal Pictures’ Battleship, RED Interactive Agency developed Battleship: Destroyer Experience. The interactive digital experience, as both a mobile app and a website, puts users aboard the USS John Paul Jones guided missile destroyer. Visitors use their device’s gyroscope to move in real space and discover four environments, including an Alien craft. Achievements can be shared with friends on Facebook and Twitter. Targeting men and women ages 12-45, the interactive experience provides users with insights into the film as they unlock exclusive clips and explore the actual naval ship.

Contributors:

RED INTERACTIVE AGENCY

Location: USA

About the Agency:

RED is a full-service digital agency. We are comprised of experienced strategists, creatives, technologists, designers, marketers, storytellers, and inventors. And together we form a passionate collective dedicated to creating the most meaningful and effective digital solutions for progressive brands. We consistently deliver results for our clients by first gaining a deep understanding of their needs and target market, and then combining insight-driven strategy & ideation with the highest levels of execution. Ultimately, we find gaps in the marketplace and bring our unique brand of innovation to the digital landscape.