Best Game Site Integrated Ad Campaign

The goal of our integrated campaign was to drive visits and registrations to RAY’s gaming site. Additional goals included boosting the general awareness of RAY’s Pajatso game and RAY’s positive brand image, increasing Pajatso-related web searches and the fan count of Pajatso Facebook Page. The return on marketing investments had to be at least 150 %. The primary target group was recreational players between the ages 18-54. To reach our goals and the target audience we created an enticing large-scale multi-channel campaign with a social heart.

Contributors:

Account Manager:	Hanna Forsström
Project Manager:	Hanna Martikainen
Planner:	Timo Paloheimo
Art Director:	Timo Helenius, Tommi Niskanen
Visual Designer:	Antti Hovi
Copywriter:	Sara Varjoranta, Matti Kainulainen
Developer:	Tuukka Häkkinen, Sami Blick, Markku Hämäläinen, Jani Mikkonen
Creative Director:	Matti Djateu

WHITE SHEEP ISOBAR

Location: Finland