The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
TEVA RESPIRATORY AND HEARTBEAT IDEAS
QNASL "BEAUTIFUL TREE" ONLINE MEDIA CAMPAIGN
Best Pharmaceuticals Online Ad
QNASL (beclomethasone dipropionate) Nasal Aerosol is a prescription corticosteroid medication that treats seasonal nasal and year-round nasal allergy symptoms in adults and adolescents 12 years of age and older. On top of year-round allergy treatment, QNASL is also a treatment for Mountain Cedar allergies, which particularly affects Central Texas in the winter. Known as "cedar fever", it's a dreaded time of year for sufferers.
Heartbeat Ideas & the QNASL marketing team looked to geo-target this area of Texas and present QNASL as the treatment for Mountain Cedar allergies.
Contributors:
| Associate Director, Marketing, Teva Respiratory: | Scott Ellis |
| Group Account Director: | Liz Castellanos |
| Associate Account Director: | Katie Wade |
| Creative Director: | Chris Whaites |
| Art Director: | Jordyn Swingler |
| Interactive Developer: | Andrew Landowski |
| Associate Director, Search: | Colin McShane |
| Producer: | Jamie Tsuzuki |
| Associate Producer: | Robyn Matza |
| Media Planner: | Andrew Simon |
HEARTBEAT IDEAS
Location: US
About the Agency:
In this radically transforming marketing landscape, Heartbeat is the Consumer & HCP AOR leader that specializes in helping brands overcome the odds and exceed their goals by outsmarting, outworking, and outperforming the competition. The digitally-native, full-service agency dissects a brand’s unique competitive challenges and delivers a smarter approach by leveraging unexpected strategies, daring creative, innovative solutions, faster processes, and a scrappy mentality. Heartbeat is proud to have partnered with world-class organizations like Genentech, Galderma, Novartis, Pfizer, and UNICEF. California-based sister agency, Heartbeat West, brings that same fighting spirit and world-class strategic and creative skills to healthcare clients on the West Coast. Managed by sun-seeking refugees from Heartbeat Ideas’ New York base, Heartbeat West offers clients the energy and uncompromising attitude of a “New York agency,” only with palm trees and better Mexican food. Heartbeat Ideas and Heartbeat West are members of Publicis Health.