The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Bank Social Media Campaign
The client, Umpqua Bank, is the largest Oregon-based bank and has locations throughout the Pacific Northwest. Umpqua Bank frequently tops lists of best companies to work for, has a unique company culture, and touts itself as �The World�s Greatest Bank.�
The audience of this campaign was Facebook users who banked in the Pacific Northwest. The Facebook campaign was designed to take advantage of a recent burst of activity on the Umpqua Bank page. The campaign goal was to increase Umpqua Bank�s Facebook fan count by 100%.
The financial vertical is typically a low-engagement category on Facebook. In order to generate interaction, Beeby Clark+Meyler focused on leveraging the target consumers� passion for volunteerism and education. The client was willing to give money to support these causes.
Beeby Clark+Meyler created inherently shareable content accompanied with call-to-action copy that asked consumers to share/like/comment in order to generate a donation. The creative spoke to attributes of generosity and giving.
The campaign was successful in achieving its goals. The campaign was cited by �Non-Profits on Facebook� as a worthy promotion, and Beeby Clark+Meyler received a W3 award for the campaign.
Contributors:
| Principal, Executive Creative Director: | Tom Beeby |
| Senior Account Director: | Al Cadena |
| Senior Creative Technologist: | Kenly Brice |
| Assistant Planner, Emerging Media: | Dan Toth |
BEEBY CLARK+MEYLER
Location: United States