Oxford Bibliographies is a cutting-edge research tool for students and faculty alike. By featuring students and faculty from across the academic spectrum and having them speak directly about how they use Oxford Bibliographies for their own work and in the classroom, this campaign presented Oxford Bibliographies to the customer in a conversational, concise, and relatable way. These videos aimed to demonstrate specifically how Oxford Bibliographies can benefit the researchers of today and overall, the goal was to show both current potential users that Oxford Bibliographies is the solution to the ever-growing problem of unreliable information overload in today�s online research process.
