Accenture is a global management consulting, technology services and outsourcing company that works with some of the world�s most successful companies across a vast number of industries and business functions. With more than 259,000 people serving clients in more than 120 countries, Accenture competes for large contracts with the most lucrative being multi-year engagements worth hundreds of millions of dollars. Accenture has achieved tremendous success in marketplace awareness with its extremely elusive target audience. The brand has evolved and matured and Accenture�s objectives are now shifting to move beyond awareness to drive buyer consideration. In November 2011, Accenture launched the next chapter in the history of its celebrated brand. Recognized as a pioneer in B2B marketing with a long track record for disrupting convention in the category by taking a consumer brand approach to marketing, Accenture continues its legacy for innovation, breaking new ground and setting new standards. Accenture�s new integrated global brand campaign takes its positioning to the next level by demonstrating the full depth and breadth of the company�s capabilities and by focusing on the value Accenture creates for its clients. With its bold new campaign, once again Accenture disrupts convention and stands out in the crowded B2B space.
