Thacker Caskets, a Washington D.C. based business, has a rich history. Founded in 1939, the company is now the largest family-owned casket company in the United States. The owners felt pressure from their Funeral Home customers to meet the demand for a technology based virtual selection room. Through the redesign of www.thackercaskets.com and build of a �virtual selection room�, agencyQ enabled Thacker to become more competitive in their market and expand their business to new geographic locations. To achieve Thacker�s business goals during the redesign of thackercaskets.com, Q provided a �refreshed� look and feel with advanced functionality for not only Thacker but their associated Funeral Home partners. The new website included the following features: �Advanced search functionality to enable product search and filtering based on size, style, price range and location. �Single log on that routes participating funeral homes to product selections based on local inventories. �Ease of product page development to provide funeral homes the capability to setup product features and attach specific prices to the products they offer �Provide funeral homes with the reporting capability to print/export casket price list and general lists of caskets for their customers. �Integration with Adobe Scene 7 to showcase Thacker products including zooming capabilities, 360 degree views and panel overlays. �Flexibility for funeral homes to apply themes to their Thacker Product showrooms to match the specific funeral homes� branding. �Mobile-friendly implementation to allow funeral homes to showcase Thacker products on an iPad.
Contributors:
AGENCYQ
Location: United States
About the Agency:
agencyQ is an interactive agency headquartered in Washington, DC. A diverse, award-winning team of consultants, designers, and technologists, together we explore, experiment, and collaborate to imagine one-of-a-kind ideas, beautiful designs, and clever, technology-driven solutions. We harness the latest technologies to tell meaningful stories and create inspired online experiences. Smart, observant, social, we are a passionate, enthusiastic bunch who stand committed to getting our clients noticed and leveraging the web to achieve their business goals.