The Challenge: The London Life Group (Great-West Life, London Life and Canada Life) wanted to be able to provide to their Advisors a single point where the Advisor can obtain marketing information that would enable them to research any aspect of the investment funds that they provide to their clients. Previously Advisors would have to look in multiple locations to gather information and compile it themselves.
The Solution: BlueRush designed and developed a comprehensive and standardized website as a central resource for all information on the investments offered. The solution is a single website, branded through CSS depending on the Advisor log-in. It utilizes a CMS to allow for easy centralized updating by the Marketing Group.
