The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Movie Rich Media Online Ad
In preparation for the release of Anchorman 2, Paramount Pictures International asked Tommy to create a home page take over which engaged the target audience on Yahoo. After months of a complete media blitz, the ad format provided the release day climax fans yearned.
To create something that was truly engaging, Tommy worked closely with the film makers to create custom footage. This bespoke footage was used to entice the user to unmute the billboard, which removed the key barrier to entry. The bespoke experience didn’t end there. The news desk doubled up as a content hub for both internal and external links. Even more bespoke footage directed the user to the trailer, gallery and booking tickets.
Upon expansion the user can navigate through an array of content, quenching their thirst for Anchorman 2 material. Building on this, the enhanced MPU delivered the stronger sell, playing the TV spot simultaneously.
Contributors:
| Chris Edwards: | Managing Partner |
| Will Tunstall: | Creative Partner |
| Myia Hancox: | Senior Account Manager |
| Craig Akehurst: | Designer |
| Charlie Keeper: | Designer |