The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Outstanding Mobile Application
As consumers become increasingly reliant on digital channels for general health and wellness management, acceptance of digital for insurance and medical needs will increase. With this in mind BlueCross BlueShield of Tennessee launched their first mobile app. There was a clear goal: Create a mobile app that members want to download�because it offers useful and engaging tools, information and savings to help them better manage their health.
FIND A DOCTOR
Quickly locate doctors, dentists and other healthcare specialists in your area
Download their contact information & Get driving directions to their offices
LOCATE A PHARMACY
Find and store pharmacy locations using your phone's GPS
GET URGENT CARE
Locate the nearest hospital, clinic or urgent care facility when an emergency arises
VIEW YOUR MEMBER ID CARD
Access your membership info at the doctors' office, in the hospital, on the way to the pharmacy
Includes your member ID, group name, group number and important phone numbers
TALK TO A NURSE
Support from our nurseline is available to BlueCross BlueShield of Tennessee members 24/7/365
MANAGE YOUR PLAN
View all your benefits & check claims and balances
Get up to date information on your deductible and year-to-date spending
Create and organize individual health profiles for you and everyone on your plan
GET AND STAY HEALTHY
Create your health profile
Get assistance with reaching your health goals
Find information for healthy living and get lifestyle support right on your mobile phone
Contributors:
| Carla Raynor: | VP, Marketing |
| Vanessa Daffron: | Director, Digital Marketing |
| David Hogan: | Manager, eBusiness |
| Brian Morgan: | Manager, eBusiness |
| Amy Voiles: | Digital Product Manager |
| Henry Smith: | SVP, Operations & CMO |
BLUECROSS BLUESHIELD OF TENNESSEE
Location: USA