Student Choice was founded in 2008 by a coalition of leading credit unions to provide private student lending programs. Their business model is to partner with hundreds of credit unions to offer students and families fair-value financing options that put member value first. The Student Choice website needed to offer an extranet portal for their credit union partners, as well as a wealth of information for students and parents, colleges, and prospective credit unions partners.
In order to speak to their three audience groups separately and distinctly from the same site, each section (�for colleges,� �for students,� and �credit unions�) uses an internal home page layout and unique color choice. Student Choice now offers credit unions an extranet with restricted access levels for each extranet section according to the credit union.
