Our audience was employees of TD Ameritrade. This homepage takeover played the day their new client-facing website launched, and was created in order to build excitement for the transition.
Contributors:
Chief Creative Officer: | Carter Weitz |
Creative Director: | Marty Amsler |
Digital Creative Director: | Nino Kapetanovic |
Interactive Art Director: | Dan Cooper |
Designer: | Brandon Oltman |
Illustrator: | Joe McDermott |
Motion Graphics: | Outpost 12 |
Account Executive: | Kathleen Degen |
Sr. Project Manager: | Ellie Charter |
BAILEY LAUERMAN
Location: United States of America
About the Agency:
We tell a good story. Because people think in stories. Our brains are wired that way. So it shouldn't be surprising that you can't have a brand without a darn good story. It gives a brand its meaning. Involves people in it. Makes people care about it. A good story, well told, can change a brand's destiny. Rewrite its future. And what's good for a brand is good for business. No company ever went broke capturing the imagination of its customers. So it's a lucky thing we have a knack for simple, honest storytelling. Maybe it's the Nebraska in us. Certainly, it's why Bailey Lauerman is one of the most awarded creative agencies in the country. Why we've attracted a team of the best creative and strategic talent. And why we have the privilege of supporting some of America's leading brands. Yes, business is always good when you have a great story to tell.