The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Retail Mobile Application
7-Eleven responded to customer needs and seized an opportunity to become the first convenience store to offer everyday staples in one stop. Now eighty-five years later, guests had new needs and T3 had a new way to meet them. Using a unique interface and mobile context, T3 created a first-of-its-kind app that produced customized content to meet individual needs. The homepage dashboard features fun tidbits of information, but a more in-depth look at deals, events, products or store locations is just one swipe away. The detailed content is always relevant to the guest�s location, time and weather. When guests are near a participating store, they�ll gain access to coupons that can be redeemed there. And when it�s cold out, they�ll see a promotion for hot chocolate instead of a Slurpee. In addition to the convenient design, T3 developed forty-eight APIs to support the app and 7-Eleven�s future success. The technology is built to evolve over time and expand across new platforms to keep up with guests� ever-changing digital needs. In less than a year, more than one million people have downloaded the app and it boasts a 4 � star rating in the app stores. After eighty-five years in the business, 7-Eleven challenged T3 to reinvent convenience and develop a digital relationship with brand fans. So that�s exactly what we did. As a result, 7-Eleven is still the place where guests can get everything they need in just one stop.
Contributors:
| Chief Creative Officer: | Jay Suhr |
| Creative Director: | Denny Phillips |
| Sr. Art Director: | Lauren Moreno |
| Sr. Copywriter: | Scott Youngblood |
| Copywriter: | Erin Schwarzbach |
| Sr. Interactive Designer: | Ty Getterman |
| Producer: | Anna Owens |
| Group Account Director: | John Ridgway |
| Director of Engineering: | Ryan Ploetz |
| Senior Developer: | Rob Sayers |