The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Music Rich Media Online Ad, Best Of Show Rich Media Online Ad
CHALLENGE
Most of the Brazilian Symphony Orchestra's (OSB) audience is older than 65 years. To ensure its survival they needed to attract younger generations.
IDEA
We shot the orchestra playing classic movies themes and used YouTube to make people realize they already like classical music.
RESULTS
40% increase of young people (20-40) in the audience.
All the orchestra’s concerts for this season are sold out.
Contributors:
| Art Director: | Augusto Correia |
| Art Director: | Leonardo Marçal |
| Art Director: | Rodrigo Lopes |
| Copywriter: | Augusto Correia |
| Copywriter: | Leonardo Marçal |
| Copywriter: | Rodrigo Lopes |
| Executive Creative Director: | Roberto Vilhena |
| Creative Director: | Alessandra Sadock |
| Creative Director: | Gustavo Tirre |
ARTPLAN
Location: Brazil