Best Music Rich Media Online Ad, Best Of Show Rich Media Online Ad

CHALLENGE
Most of the Brazilian Symphony Orchestra's (OSB) audience is older than 65 years. To ensure its survival they needed to attract younger generations.

IDEA
We shot the orchestra playing classic movies themes and used YouTube to make people realize they already like classical music.

RESULTS
40% increase of young people (20-40) in the audience.
All the orchestra’s concerts for this season are sold out.

Contributors:

Art Director:	Augusto Correia
Art Director:	Leonardo Marçal
Art Director:	Rodrigo Lopes
Copywriter:	Augusto Correia
Copywriter:	Leonardo Marçal
Copywriter:	Rodrigo Lopes
Executive Creative Director:	Roberto Vilhena
Creative Director:	Alessandra Sadock
Creative Director:	Gustavo Tirre

ARTPLAN

Location: Brazil