The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
KLICK INC.
KLICK WIRE
Best Advertising Online Newsletter Campaign, Best B2b Online Newsletter Campaign, Best Biotechnology Online Newsletter Campaign, Best Health Care Online Newsletter Campaign, Best Marketing Online Newsletter Campaign
Klick’s newsletter, the Klick Wire, promotes content from the company blog (Digital Rx) to over 3,800 recipients each week.
With 63,158 page views in the past year, the Digital Rx Blog promotes Klick Health as a key opinion leader and source of expert, cutting edge information in the healthcare and digital marketing industries. The blog hosts over 1,550 posts on topics of healthcare, digital marketing strategy, social media trends and best practices etc.
Each week, Brad Einarsen, Director of Digital Insights curates article that are hosted in the Digital Rx blog, and highlights the most popular being via the Klick Wire. Topics range from healthcare, biotechnology, digital marketing, digital as a whole, new emerging technologies (wearables, generally adding a health angle) as well as articles on Klick’s company culture, what we call ‘mojo’.
In addition to Brad, subject matter experts within Klick volunteer, or are sought out, to contribute articles – over 65 different (both internal and external) contributors have written articles distributed by the Klick Wire since it debuted in 2011. Klick’s senior leadership team also contributes posts about Klick’s bigger corporate initiatives or to highlight key aspects of the company’s culture that we want to share with public.
As key opinion leaders in the digital health space, some of our most popular posts provide reaction to major industry news, such as last year’s proposed Publicis/Omnicom merger, or current trends, for example, social listening during the Super Bowl.
Contributors:
| Director of Digital Insights: | Brad Einarsen |
KLICK HEALTH
Website: www.klick.com
Location: Canada
About the Agency:
Klick Health is the world’s largest independent digital health agency, laser-focused on creating solutions that engage and educate about life-saving treatments. Klick helps inform and empower patients to manage their health and play a central role in their own care. Every solution hinges on Klick’s in-house expertise across the digital universe – strategy, creative, analytics, instructional design, user experience, relationship marketing, social and mobile. In 2014, Klick won over 125 awards for its client work, corporate management and culture, including being named one of country’s 10 Most Admired Corporate Cultures, Top 10 Best Places to Work, Best Employers, Fastest Growing Technology Companies, and Best Managed Companies. Established in 1997, Klick has teams in Chicago, New Jersey, New York, Philadelphia, San Francisco and Toronto. For more information on Klick, go to www.klick.com. Follow Klick on Twitter @KlickHealth.