The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Outstanding Online Campaign
Create immersive online campaign to engage Hobbit fans and increase awareness of Home Ent. release of Desolation of Smaug. Campaign included robust, motion-rich online units including rich media expandables and innovative video piece for YouTube masthead. Masthead was created using 2D key art imagery and movie stills to create a 3-dimensional, video rich highlighting key plot points from the film. Additional campaign components included Motion Poster for Entertainment Weekly and Facebook App.
Contributors:
| Studio Creative Director: | Cathy Johnson, Warner Bros |
| Agency Creative Director: | Melodie Smith |
| Agency Creative Director: | Mark Esparza |
| Agency Motion Graphics : | Timothy Adam |
| Agency 3D Multimedia Artist: | Zachary Smith |
| Agency Designer: | Stephanie Collins |
THE M FACTOR CREATIVE
Website: www.themfactorcreative.com
Location: United States
About the Agency:
The M Factor Creative is an award-winning, multi-disciplinary design agency whose team of highly skilled key art warriors, visual FX phenoms and social media ninjas are ready to accept your toughest creative challenge. We believe in approaching projects through the eyes of your target audience, providing a broad range of progressive custom solutions with a superior level of personalized customer service. With the experience of multiple high profile titles under our belt, we know how to identify the potential pitfalls when managing a behemoth of a campaign while providing quick solutions for those inevitable curve balls. Most importantly, we work tirelessly to achieve one common goal: your stamp of approval. High fives are also welcome. From Mission Statement to Mission Accomplished: We Are The M Factor. http://www.themfactorcreative.com