The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Travel Integrated Ad Campaign
The goal of the rebranding campaign is to promote tourism to the state of Delaware through integrated print, digital media and commercial campaigns. As agency of record to the Delaware Tourism Office, Miles was tasked with branding new creative that would reach a national audience. In addition to digital and print media creation, the Miles team facilitated creative development and led video production utilizing state-of-the-art cameras and equipment technology to create engaging and visually-pleasing commercial campaigns. Miles utilized a strategic approach both in campaign management and planning, and launched the new Delaware creative in conjunction with both national consumer publications such as Southern Living, Oprah, Good Housekeeping, AAA World, Better Homes & Gardens and Coastal Living magazines; targeted digital media outlets through Google, Pandora, SpotxChange and Orbitz; and national commercial outreach through SpotTV placements. The campaigns created buzz in the industry and initial performance assessments showed increased audience interaction in the digital metrics.
Contributors:
| Account Director (Miles): | Andrea Wood |
| Creative Director (Miles): | Larry Lynn |
| Art Director (Miles): | Neal Alfano |
| Content Director (Miles): | Tiffany Azzara |
| Project Manager (Miles): | Ileana Frascone |
| Director of Tourism (DTO): | Linda Parkowski |
| Digital Media Coordinator (DTO): | Elizabeth Purcell |
| Public Relations and Marketing Coordinator (DTO): | Eric Ruth |
| Tourism Marketing Outreach Specialist (DTO): | Leilani Decena-Shepherd |
MILES
Website: www.milespartnership.com
Location: USA
About the Agency:
Miles Partnership markets destinations and hospitality businesses by working with state tourism offices, convention & visitors bureaus, hotels and other organizations in the tourism industry to create forward-thinking digital and print content marketing solutions.