To increase brand awareness and increase social engagement, Blackdog Advertising planned, implemented and managed the #DryTortugas hashtag campaign. The campaign included: Responsive landing page to highlight winners and allow the public to vote, Email Marketing, Social Media Marketing and Remarketing Banner Ads.
BlackDog Advertising collaborated with the National Park Service as well as the Official Park Ferry, the Yankee Freedom III, to promote the #DryTortugas contest through a variety of traditional, online, and social media channels. The contest began in September 2014 and created an immediate buzz on multiple social media networks including Facebook, Twitter and Instagram. As of January 2015, thousands of #DryTortugas hash tagged photos were entered and 25 were selected by our panel of judges for public voting. In just 4 short months, 20,000 votes and 3,900 Facebook likes were entered and the hashtag count jumped to 7,849. This ongoing campaign has reached an estimated 400,000 people since the start of the contest and continues to grow. This campaign is scheduled to end September 2015, at which time each monthly finalist will have their artwork displayed during the National Park Centennial Celebration.
