GOALS
• Generate a greater brand awareness among core audiences
• Increase ticket sales for Elvis Presley’s Graceland
• Increase sales for hotel packages
• Increase exit links to Shop.Graceland.com
• Reach and engage new audiences
Audiences:
• Elvis fans (skewing female, ages mid 40s – 60s)
• Multi-generational families
Targeting:
• Geographic (United States, United Kingdom, 300 Mile Radius of Memphis)
• Behavioral (Website Visitors, Keywords (primarily keywords containing “Graceland"))
