“Stories that Move Us” was used both internally and externally -- at sales meetings and tradeshows, as well as in online content marketing efforts, email blasts and lead generation campaigns. We hoped to target fleet managers, transportation managers, and logistics or supply chain managers in the U.S.
Through highlighting our customers’ stories – rather than simply talking about what we do – we believed it would allow the viewer to make thoughtful and subtle connections to the Penske brand and the value we provide.
