The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

POSSIBLE


FEBREZE FACEBOOK

Share to Facebook  Share to Twitter  More...  More...

 

Best Consumer Goods Social Media Campaign

Who doesn't want to showcase their wares on Facebook these days? Here at Febreze, we are old pros who give a fresh take to the platform with sparkling, resonant creative. We target consumers (W 18-45) with relevant work that ties into their seasonal, topical, and overall air care needs. Our goal is to reach interested consumers at a positive frequency and better endear them to Febreze as a brand and top-tier air care product. Plus, we have a lot of fun testing concepts, trying out ideas and topics areas, and always remembering to stay inspired by the zeal and creativity of our nearly 2MM fan base.

Contributors:

Creative Director: Pat Morgan
Associate Creative Director: Margaret Russo
Sr. Art Director: Chris Kowalak
Associate Copy Director: Marissa Kramer
Designer: Mitch Beckman
Account Supervisor: Marge Mikolajewski
Strategy Lead: Stijn Augustynen
Associate Designer: Cody McCarthy
Associate Copywriter: Emily Masi
VP Account Director: Antoine Geadah

POSSIBLE

Location: United States