The Web Marketing Association is proud to present this 2016 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
ALLSTATE
ALLSTATE INSURANCE PERSONALIZED PRICING VIDEO
Best Insurance Online Video
This campaign generates a personalized video and responsive landing page that helps Allstate Agents close more car insurance quotes. After an agent meets with a prospect, s/he generates a PDF quote which is sent to the prospect by email. By including BLUERUSH as a Bcc to this email, BLUERUSH’s INDIVIDEO™ platform automatically performs several tasks on behalf of the agent. The PDF quote is scanned for over 50 unique data points. These are used to generate a customized video/page which explains the quote. The page is sent as a secure URL to the prospect on behalf of the agent. The video includes details such as the prospect’s name, contact details, vehicle model(s), secondary drivers and vehicles, the agent’s name, photo and contact details, coverages, limits and deductibles, discounts and surcharges (text identifiers separate +/- values to address these separately), and pricing options. Specific discounts are flagged for special attention in the video. The landing page includes personalized information as well, and has a “Schedule Call-Back” feature with the agent’s phone number (during working hours only) and email address. The video templates are developed in After-Effects and rendered in SVG. Everything generated and delivered in real-time. Tracking metrics are used to prompt Agents for appropriate follow-up measures.
Contributors:
| AllState Insurance Company | |
BLUERUSH DIGITAL MEDIA CORP.
Location: Canada