Vivid Sydney is the largest light, music and ideas event in the Southern Hemisphere. This 18-day event won The Best Tourism Event at the Australian Event Awards in 2014. The festival included large scale light installations and projections as part of Vivid Light; music performances and collaborations as part of Vivid Music; and creative ideas, discussion and debate as part of Vivid Ideas.
In 2015, event organizer, Destination New South Wales, aimed to create digital buzz and awareness to this festival in the Hong Kong market through digital online platform. Together with the celebration of the international year of the light, it was expected to generate foot traffic of leisure travel to Sydney.
